I’m NOT your average marketer.

I am Chrystal G. Sills, an expert in digital marketing. With a positive and approachable demeanor and extensive industry experience, I am dedicated to enhancing your business's visibility and success. I encourage you to explore my comprehensive range of services; together, we can elevate your brand.

From construction to triple axles, tacos to SaaS tech services, I've marketed them all!

…with a little Chrystal Sparkle.

My journey into marketing began on the retail floor of a leading personal care and home fragrance store, where I honed my ability to connect with customers, understand their needs, and deliver personalized experiences. As a top seller and store leader, I developed a deep understanding of audience behavior, persuasive communication, and the power of building lasting relationships. Those lessons shaped my approach to marketing today, where I focus on creating campaigns that genuinely resonate with audiences. (I can also recommend the best scent for you based on your personality. I love that superpower.)

I’ve worked with renowned organizations and nonprofits throughout my career to elevate their visibility, generate meaningful engagement, and drive revenue. Whether it’s launching award-winning campaigns on Instagram, developing marketing strategies that challenge the norm, or helping a brand connect with its audience through fresh, unexpected ideas, I'm not your typical marketer.

Great marketing isn’t just about strategy—it’s about bringing a little sparkle to every initiative. Strategy with personality doesn’t just stand out; it inspires, connects, and leaves a lasting impression. I’ve transformed ordinary campaigns into extraordinary moments by infusing creativity and a human touch into every project. To me, strategic marketing is where data-driven decisions meet bold, innovative ideas that captivate audiences and make brands shine.

Let’s shake up your marketing together!

Personally, I believe that everything and everyone deserves to shine. Also, there’s a strange phenomenon. I’ve taken on the name of something shiny everywhere I go. It started with “Sunshine” with variations of “Ray of Sunshine. This eventually morphed into Sparkle, and I even won an award for it. In 2023, AMA Triangle chose me as the Diane Aull Sparkle Award recipient. So, now, it’s cemented in who I am. Learn more about how I S.P.A.R.K.L.E. soon. 😉

Why Sparkle?

image of a bedazzled baby converse also known as the AMA Triangle Sparkle Award

I was honored to receive the Diane Aull Sparkle Award. She wore the most fabulous Chuck Taylors and had a sparkle all her own.

What the people say…

  • [Chrystal's] ability to craft compelling and engaging content is outstanding. She has a deep understanding of the target audience and knows how to tailor messages to resonate with them effectively. Her creativity and strategic approach to social media management resulted in increased brand visibility, engagement, and a growing community of loyal followers. I even kept engaging after I left the company due to how deft she was!

    Lily Clark, Offensive Security | Cybersecurity Analyst

  • Her ability to come up with creative solutions on the fly to ensure all requirements of a project were meet, ensured any task she worked on always succeeded. Not only was Chrystal quick to execute tasks, but the quality of her work was also always to the highest degree. I highly recommend Chrystal, she'd be a great addition to any team and would love the opportunity to work with her again in the future.

    Dakota Seufert-Snow, Director of Network Operations | Host of The Bearded I.T. Dad

  • Chrystal brings an unmistakably positive energy to any team. Not only does she complete high-quality work in a timely fashion, she does it with her own signature "sparkle." As a teammate, her creativity, competency, and commitment to excellence, means you can count on her, professionally. But what really sets her apart is how she uplifts those around her.

    Evan Owens, Marketing Communications Manager | AAE Speakers

  • Chrystal supported our organization, providing insightful ideas for creating engagement with our followers, designing innovative social campaigns that elevated our visibility, and directly engaging with our audiences to create a positive brand experience. She quickly became an instrumental part of our team with a clear understanding of our market, messaging and audiences. She is an incredibly gifted writer and would be an asset to any organization.

    Jennifer Best, fCMO, Marketing Strategist, Entrepreneur and Community Builder

  • Reggie Juliot, MA

    Chrystal is an asset to any marketing team. Her ability to strategize, create content that converts, and her knowledge of best practices is exceptional. Chrystal is passionate about her work and contributing to the company vision. She has fostered many important relationships with influencers and partners for the company. In her personal life Chrystal is an avid volunteer. It has been my pleasure working with such a compassionate and honorable person.

    Reggie Juliot, MA, Digital Marketing Consultant

  • I can't say enough good things about Chrystal Sills and highly recommend her for a marketing or social media role. Smart. Creative. Capable. Genuine. Funny. Chrystal is the real deal. I've had the pleasure of working with Chrystal in a volunteer capacity with the AMA Triangle Chapter. As the Director of Social Media, Chrystal was responsible for all of our design work and posts, and the work that she produced -- often under crazy deadlines -- was always incredibly professional and eye-catching.

    Gene Pender, 2024-2025 President | AMA Triangle

  • Chrystal successfully worked to grow our partnerships with organizations to bring diversity and inclusion to the world of tech. Leading the influencer and affiliate program, she reached 225%+ of the revenue goal set for the channel. In addition to her role-specific accolades, she encompassed integrity in all she did and is was master communicator, both spoken and written. I’m certain that I will never work with another communications leader like her.

    Erica Corless, Vice President, Brand & Product Marketing | Blueprint Test Prep

  • While we were on different teams, Chrystal did an exceptional job working with me to get client-facing content ready for product launches, mitigating social media threads (when needed), getting information out to our clients, and being a voice for our clients' needs. She is a fantastic communicator and always made sure I was informed and involved in processes that linked our Content and Marketing teams. She is mindful, creative, and innovative in her approach to marketing, giving her a unique presence that is an asset to any team!

    Amanda Martin, Ph. D. , Design Strategist | Duke Energy